It’s a difficult time to launch a restaurant, especially a large restaurant open for breakfast, lunch and dinner. Especially in downtown Mesa, which doesn’t have a very restaurant-friendly track record.
But these challenges aren’t stopping Cameron and Cindy Selogie (pictured below), who recently bought the blandly named Valley Eatery and are transforming it into Il Vinaio Beer & Wine Bar.
“We’ve been told we’re crazy to do this,” admits Cameron Selogie, whose background is in electronics manufacturing. “My only response is we’re going to create a destination of our own.”
The Selogies bought the 36-year-old, 5,200-square-foot building on the northeast corner of Country Club Drive and Main Street in October and have continued to run it as a no-frills breakfast and lunch restaurant.
In the meantime, though, they’ve brought in a “name” chef — Patrick Boll (pictured below), for years Robert McGrath’s right-hand man at Roaring Fork and later on his own at, among other places, Old Town Scottsdale’s trendy Stingray Sushi, Drift and Geisha a Go Go — to develop a dinner menu.
The Selogies and Boll hesitate to categorize the new menu, which they plan to launch Friday, but when pressed describe it as “American, Italian, Mediterranean and rustic.”
Starters, for example, include bruschetta with miti crema, caramelized peaches and toasted pecans ($8) and griddle crab cakes with pink grapefruit and spring mix salad ($10).
Entrees, which Cameron Selogie says will all be under $20, range from Marsala braised pork shank ($18) to crispy chicken piccata ($15) to gnocchi with roasted chicken ($14).
“We don’t want to be a five-star restaurant,” he says. “This is Mesa. We want to appeal to Mesa.”
In addition, the Selogies have gotten the restaurant’s first liquor license. Il Vinaio will offer a half-dozen microbrews on tap and about 40 wines ($18 to $65 per bottle, $5 to $10 per glass - see wine/beer list pdf).
While the new menu (see breakfast/lunch menu pdf or dinner menu pdf) is ready to go, the restaurant’s interior is still a work in progress. The restaurant closed in late May for eight days of demo work, which included removing the old booths and the drop ceiling.
Five bar-height, eight-person oak tables are being custom-made for the center of the dining room. Around the outside edges of the room, two- and four-person tables will be draped with white linens in the evening.
A major addition will be a 16-foot wood bar, shaped like a wine bottle, in the back of the space. A separate lounge area in the front of the restaurant will offer free wi-fi. The new interior, which the Selogies hope to finish by mid- to late July, will accommodate 130 diners.
The Selogies also are planning a variety of entertainment — from live music on weekends (classical guitarist and harpist Ariel Laurel Strong will perform this Friday and Saturday) to staged readings after plays at the nearby Mesa Arts Center to winemaker classes and dinners.
As for downtown Mesa’s reputation as a restaurant graveyard, Cameron Selogie says, “There’s a lot to do down here. People just don’t know about it.
“We thought long and hard about what we want to do with the rest of our lives. This is what we want to do. We don’t have any visions of being a big chain.”
Il Vinaio Beer & Wine Bar
Where: 270 W. Main St., Mesa (northeast corner of Main Street and Country Club Drive)
Open: 6 a.m. to 2 p.m. weekdays and 6 a.m. to 3 p.m. weekends for breakfast and lunch. 4 p.m. to 9 p.m. Sunday through Thursday and 4 p.m. to 11 p.m. Friday and Saturday for dinner. Closed Mondays.
Prices: Breakfasts $2.95-$8.50, salads $5.95-$7.75, sandwiches and burgers $3.95-$7.95, dinner entrees $11-$19.
Info: (480) 649-6476 or ilvinaio.com.