Kid Rock is launching his own beer, called American Badass Beer, this weekend when he performs a pair of concerts at Comerica Park in Detroit.

The rock star, whose real name is Robert Ritchie, describes the beer, named after his 2000 Top 20 hit song, as an easy-to-drink, American-style lager, according to the Detroit Free Press.

American Badass Beer will be produced at the Michigan Brewing Company in Webberville, Mich., in 12- and 22-ounce bottles.

The beer will be sold in Kid Rock’s home state of Michigan in August, then rolled out in Ohio, Texas, Nevada, Tennessee and California. It will be available nationwide next year.

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